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Understanding product features and benefits

Product Demos / Drill and Practice

Retail studies from the National Retail Federation* and the RFID Journal* show that product-knowledge confidence is one of the strongest predictors of customer satisfaction and conversion.

This module - part of a series for front-line employees in brick & mortar locations of a major consumer electronics retailer - helps front-line retail employees build confidence in product features, components, peripherals, and warranty options. Through short drills and product knowledge practice, learners explore SKUs and practice answering customer questions, preparing them for accurate, customer-ready interactions before they hit the sales floor.

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Screenshots

Learning modalities used

Drill and Practice

Product Identification

Modalities
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